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  • Writer's pictureAlethea Copelas

Your Website's Evolution: Determining if Your Business is Due for a Redesign

woman business owner

A website is often the first point of contact between your business and its audience. It's not just an online presence; it's a reflection of your brand, values, and commitment to delivering a seamless user experience. Yet, as time goes by, even the most well-designed websites can become outdated and lose their effectiveness. Whether your site's design needs a modern makeover, your content requires an update, or your target audience has evolved, a website refresh is the strategic step that ensures your online presence remains relevant, engaging, and impactful.

When was your last website redesign? Check out these four signs that it's likely time to make some updates:

  1. Outdated Design: If your website looks outdated, visitors may perceive your brand as obsolete or less trustworthy. A website refresh can include changes in color schemes to reflect new branding, updated professional photography, and more modern design elements that better resonate with your target audience.

  2. Target Audience: The average time a visitor spends on a website is 53 SECONDS. Therefore it's vitally important that the copy and tone used on your website should quickly and effectively tell your target audience what you offer and WHY they need you. Ensure that your website speaks directly to the concerns and preferences of your revised target demographic. If you aren't seeing the conversions you're looking for, it's time for a refresh.

  3. New or Updated Offerings: If your website content is outdated or no longer relevant to your target audience, it's time for a refresh. Do you have new product offerings or a service that could benefit from an online booking system to streamline the user experience? This is a great indicator that it's time for an update.

  4. Better Conversion Rates: An outdated website may have a low conversion rate. A refresh can implement conversion optimization strategies, such as clear call-to-action buttons and improved landing pages, to increase your site's effectiveness in achieving its goals.

In summary, a website refresh is not just a cosmetic makeover; it's a strategic investment in your online presence. By keeping your website current in terms of design, functionality, and content, you can attract and retain visitors, improve search engine rankings, and ultimately achieve better business outcomes.

Me and my team will step in and get a deep understanding of what your business does and why people work with you and design an up-to-date website that attracts the people you want to help NOW.

Ready to get started? Book your free consultation here.


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