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  • Writer's pictureAlethea Copelas

What is a Website Audit and When Should I Consider One?

Think of a website audit like taking your website to the doctor for a check-up. It's an examination that looks at aspects of your site to make sure it's healthy and performing at its best.

woman deep in thought thinking about her website

Whether you're looking to boost conversions, improve search engine rankings, enhance user experience or evaluate the overall design, a website audit will give you solutions tailored to support your business goals.

So let's get down to the nitty gritty - what should you expect from a website audit?

Website Navigation

Imagine yourself as a first-time visitor to your website. Would you be able to find what you're looking for (quickly!) without getting lost or frustrated? We help answer these questions so your website encourages visitors to spend more time on your site and return in the future.

Did you know? The average time a visitor spends on a single page is 55 seconds? That's not a ton of time to get their attention!

Branding Cohesion and Consistency

Here we're looking at things like colors, fonts, images, and layout to make sure they're not only visually appealing but also consistent and on-brand. A good website not only catches the eye but also makes your content easy to read and engage with.

Copywriting that Converts

Your website's content is like the voice of your brand – it's how you communicate with your audience and showcase what makes you unique.  We evaluate your content to see if it clearly communicates why customers should choose you over the competition.

Tip: Injecting a bit of personality into your content can help you connect with your audience on a more personal level and build stronger relationships.

Website Speed and Responsiveness

Imagine your website as a race car – you want it to be fast and responsive. This part of the audit focuses on how quickly your pages load, how well they work on different devices, and if there are any technical hiccups that need fixing. It's about ensuring your website runs smoothly and retaining visitors so they don't leave due to slow loading times or difficulty viewing on their mobile devices.

Search Engine Optimization (SEO)

SEO is like giving your website a map to help people find it. We're talking about things like using the right keywords and optimizing your content. We'll offer some juicy pointers to help you on the road to gaining more visibility.

By giving your website a thorough check-up, you can uncover areas for improvement and make sure it's in top-notch shape to attract visitors. Just like looking after your own health, taking care of your website ensures it stays strong, and ready to make a great impression on anyone who stops by.

Are you ready to unlock your website's potential with a website audit?


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