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  • Writer's pictureAlethea Copelas

Connecting to your ideal customer: what’s your story?

Sharing your story is a powerful way to attract new business. It helps create a personal connection with your ideal customer, establishes trust, and differentiates you from your competitors.


attracting new business

We all have a story about how we started our business. Whatever your story is, I want to encourage you to share it!


Here are some steps to effectively share your story and attract your ideal customer:

  1. Define your story: Think about the experiences, challenges, and successes that have shaped your journey. Yours might involve a rambly road that led you to how you serve your clients today. Perhaps you dove right in and launched your business overnight, hoping it would all work out! Maybe you had a life event that lit a fire under you to get started NOW. Whatever your story is, I want to encourage you to share it!

  2. Know your audience: Understanding who your target audience is and what they are looking for will help your story connect with their own needs, desires, and pain points. The more you know about your audience, the better you can connect with them through your story.

  3. Craft a compelling narrative: When you highlight your journey, talk about the problems you've encountered, and how you overcame them. Use storytelling techniques to engage your audience emotionally and create a memorable experience. Keep it authentic, relatable, and concise.

  4. Create engaging content: Leverage different forms of content to share your story effectively. This can include blog posts, videos, social media posts, podcasts, or interviews. Use visuals, testimonials, and case studies to add credibility to your story. Encourage audience interaction and respond to comments or messages promptly.

  5. Choose the right platforms: Identify the platforms where your target audience is most active. This could include social media platforms like Facebook, Instagram, LinkedIn, or industry-specific forums and communities. Select the platforms that align with your business and where you can effectively share your story.

  6. Utilize your website: Speaking of platforms...your website is the central hub where people can learn more about your business. Creating an "About Us" page is the perfect way to showcase your story in a compelling way.

  7. Networking and public speaking: Attend industry events, conferences, or seminars where you can share your story with a live audience. Networking opportunities allow you to establish personal connections and demonstrate your expertise. Consider participating in podcasts, webinars, or guest speaking engagements to reach a broader audience.

  8. Leverage social proof: Encourage satisfied customers to share their positive experiences with your business. User-generated content, testimonials, case studies, and reviews help build social proof and reinforce the authenticity of your story.

  9. Evolve and adapt: As your business grows and evolves, so should your story. Update your narrative to reflect new achievements, milestones, or changes in your business. Stay attuned to your audience's feedback and adapt your storytelling strategies accordingly.

Remember, authenticity, transparency, and a genuine desire to serve your audience are key to successfully sharing your story and attracting new business. Looking for help in crafting your story? I work with an amazing team of copywriters that can weave your story into a professionally designed Wix website.


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