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  • Writer's pictureAlethea Copelas

Does my business really NEED a website?

I know, you’re probably thinking, “You’re a website designer… of course, you’re going to say that!”

Yes, and I say it because it’s true!

Wix website design

A website has a number of benefits to YOU as a business owner to help further your growth. Nowadays, having a website for your business is essential. In this digital age, people turn to the internet to search for virtually everything! Therefore, if you want to reach potential customers, a website is a must-have for your business. If you're wondering "does my business really need a website?" Here are just a few reasons the answer is YES:

  1. It makes you look professional. Even if a lot of your clients are finding you on social media and through word of mouth, having a website presence helps you look more credible. 84% of consumers believe a website makes a brand more trustworthy. This not only helps create a professional image for your business but also helps build trust with potential customers.

  2. Differentiates your business from competitors. A website can help you stand out in your industry. With a well-designed website, you can showcase your unique selling points and what makes your business unique. Your website branding also gives you the opportunity to reflect your business's values, mission, and personality. This helps makes your website more memorable to prospective customers.

  3. Your clients are searching Google each and every day for solutions like YOURS. With the right search engine optimization (SEO) strategies, your website can rank higher on search engine results pages (SERPs), making it easier for potential customers to find you. With fresh content that utilizes the right keywords, you can increase the chances of your website popping up as the answer to your potential clients query.

  4. A website gives people a pressure-free way to contact you. Have you ever been hesitant to just jump right on a call with someone or send them a DM? Some of your ideal clients are too. Your website gives them a no-pressure or low-pressure way to find out more about your business (more than social media often can). If it looks like a good fit, they and set up time to talk with you and share their struggles, so you can determine whether or not your services would make a good fit - before you even hop on that Discovery Call!

An up-to-date website shows off you, your brand, and the transformation you provide. It's also one of the best ways to show that your business is relevant and active.

Many women-owned small businesses I work with started building their website on other platforms only to realize there’s a much larger learning curve than they expected. They get frustrated and give up, or slap together a site that isn’t well-maintained, is outdated, and laden with security and plugin issues.

My work is all about empowering my clients to be able to make changes and edits for themselves and do so with confidence!

That’s why I use Wix. It’s extremely user-friendly and you don’t have to worry about your website spontaneously combusting by hitting the wrong button.

I also provide a free live-recorded training to go over your specific website with every one of my website design packages, so you walk away from your experience with me feeling like you got this! Because you do. 😊

Wix also provides flexible plans and pricing options, allowing you to upgrade as your needs grow. Wix also provides reliable hosting for your website, taking care of the technical aspects such as server maintenance and security. This allows you to focus on creating and managing your website content without worrying about server issues. Whether you're a small business or a large enterprise, Wix can accommodate your website requirements.

Are you in need of a website that checks these boxes? Let's chat! Book a consultation call with me so we can talk about your needs and goals.


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