SEO is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEO Techniques

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

SEO Tips

SEO Content

Use a lot of text on your site. At minimum we would recommend 100 words. Search engines cannot read graphics. If your site is primarily graphic based, then it will have trouble getting good rankings.

Link Building

The more links there are to your site the better your rankings will be. Having said this certain types of links weigh more than others, avoid linking to websites that could contain harmful content or link farms.

Make sure that your most important pages are linked from all of your other pages. Internal links are just as important as external links.

Directories

Look for free or fee based directories that have been around for a while and have high Google Pageranks. We have done some research and have found that the following directories will help your search engine rankings as they have high PageRanks and are indexed frequently (and in depth) by Search Engines. In addition, you would get a link from a relevant category which would also help your rankings.

Welcome to Inspired Website design, this is our first Blog post with the new website launching today! Please feel free to take a look around. we are feeling very excited about what we can offer all our customers, stay in touch for more.

Inspired Website Design is based in Portsmouth and can offer a wide range of services to make sure your website stands out from the rest in our industry. This section of the website site will offer a number of tips and try to answer a few questions about what you need to know. Inspired Website Design will be using the very latest in website design and marketing techniques to help deliver your website to your customers with style, making sure they return.

The Inspired Team.